Linda Bradley, Senior Research Consultant
Bachelor of Arts (History and English)
Linda specialises in qualitative research. Throughout her career, she has undertaken literally hundreds of in-depth interviews and focus groups with a wide cross section of the general public and businesses.
She has a quite an uncanny ability to establish rapport with people instantly (be they customers in a shopping centre or the Auditor General) and often will be called upon to perform depth interviews and groups with participants and respondents who are particularly uncomfortable in an interview environment (e.g. young people) or when sensitive topics are being discussed.
Linda’s ability to “dig beneath the surface” is also evident in her quality of analysis and reporting, which clearly identifies strategic issues and makes firm, accountable recommendations.
In her spare time, Linda is currently enjoying learning to play the piano as well as spending time with her family, which includes three fast growing children!