Case Studies

Our case studies are divided into four key areas, each including projects addressing different areas or issues:

State Government

  • Website Redesign
  • Understanding and planning for new markets
  • Strategic planning – environmental resources

Local Government/ Regional Organisations

  • Community Needs Study
  • Communication Strategy

Commercial/Private Sector

  • Fast Food Retailing – Marketing Segmentation and Positioning
  • Rural Products – New Product Development
  • Insurance – Brand and logo development incorporating semiotics

Tertiary/ Higher Education

  • University – Market Segmentation and Positioning