Case Studies

Our case studies are divided into four key areas, each including projects addressing different areas or issues:

State Government

• Website Redesign
• Understanding and planning for new markets
• Strategic planning – environmental resources

Local Government/ Regional Organisations

• Community Needs Study
• Communication Strategy

Commercial/Private Sector

• Fast Food Retailing – Marketing Segmentation and Positioning
• Rural Products – New Product Development
• Insurance – Brand and logo development incorporating semiotics

Tertiary/ Higher Education

• University – Market Segmentation and Positioning