The areas in which we specialise

  • Segmentation
  • Customer service and customer values modelling
  • Consumer research
  • Customer satisfaction and KPI studies
  • Brand positioning studies
  • Industrial research
  • Secondary marketing information through access to worldwide databases
  • Geographic mapping services for site location and profiling
  • Testing innovation
  • Feasibility studies
  • New product development and assessment
  • Pricing studies
  • Trade off analysis, including SIMALTO
  • Employee research

Approach

Quantitative research
  • Telephone surveys/CATI
  • Door to door surveys
  • Central location/intercept surveys
  • Mail surveys
  • Online surveys
  • Smartphone surveys
Qualitative research
  • Focus groups
  • In-depth interviews
  • Online forums
Secondary research
  • Analysis of information from existing data sources such as the Census of Populatin and Housing, government statistics, customer databases, marketing and sales records, etc.
  • Review of competitors, their products and marketing activities
  • Environmental scanning
  • Analysis of market/industry trends
  • Literature reviews and meta analysis