Branding and communication

Is your brand clearly differentiated and positioned to maximise your opportunities?

Do you possess sufficient information to effectively position your brand or organisation within a challenging market? Are you equipped to make well-informed decisions regarding your desired positioning and strategies to achieve it? Can your target market distinctly recognise the attributes important to them and perceive that your brand or organisation aligns with their values? Is it evident to them that you offer a superior and distinct proposition compared to your competitors?

How Research Solutions can help?  We can:

  • Provide assistance with defining your brand attributes and values.
  • Determine the most advantageous image/brand positioning in the market for your brand.
  • Determine your strengths and weaknesses compared to your competitors.
  • Identify your competitive advantage/USP.
  • Develop a branding or rebranding strategy.
  • Determine what messages to send to each target market/stakeholder group.
  • Measure the awareness and evaluate the effectiveness of your branding and communications campaign.
  • Profile your target markets.
  • Review your communication and logo material using a special technique called Semiotics – the science of the meaning of signs and symbols.
  • Review of brands and brand rationalisation.

Below are some other organisations we’ve helped and read our case study on launching a new brand.