Our People

• BSc (HONS) Economics
• Graduate Certificate in Management
• Strategic Planning – Advanced Management Program, University of NSW
• QPMR
• Fellow of The Research Society

Nicky has over 30 years of experience in market research in the United Kingdom and Australia and has designed and implemented successful research projects in almost all industry sectors.

Nicky has extensive experience in strategic research, branding, market segmentation, new product development, and customer needs analysis. This is coupled with a solid technical background in developing and establishing models to distil information into actionable insights. Nicky’s role is predominantly research design, exploring and reviewing the value and applicability of new techniques and developing strategic insights.

She is excellent at seeing the bigger picture and workshopping problems with clients, getting to the heart of the problem, identifying alternative courses of action and recommending the best path forward. Many of her clients have been with the company for over ten years.

Nicky’s background in economic modelling underpins her commitment to quality and rigour in all projects, and she has presented several national conference papers on topics such as understanding customer and service optimisation.

In 2013, Nicky was made a Fellow of The Research Society in recognition of her professionalism and contribution to the industry. Today, she is among the few Fellows actively practising in Western Australia.

Nicky regularly consults and runs workshops with Directors and Director Generals of government departments, CEOs of local government and senior management in the private sector.

Bachelor of Commerce in Marketing and Management
Bachelor of Arts in Psychology and Industrial Relations
QPMR

Beth has thirty years of experience in the market research industry, beginning her career as a research buyer in the financial services and insurance sector. She brings that understanding of client-side challenges to her role as a consultant, and today, Beth’s experience stretches across all aspects of market and strategic research.

Beth’s passion and unique skill are with numbers and statistics, building models to condense data to real insights. She is at the front of her field in research and questionnaire design, tapping into the latest research and techniques to deliver real value to her clients, presented visually appealing and meaningfully.

Beth has a deep knowledge of customer journey mapping and customer satisfaction research. She has extensive experience designing programs to measure customer satisfaction at touch points and incorporating feedback loops for clients to run in-house. Beth’s projects all achieve maximum response rates, and her focus on quality and rigour ensures that no data insights are lost along the way. Never content with the status quo, Beth is always searching for ways to extract more meaning and deeper insight from a data set.

Beth’s background in HR has given her an understanding of the importance of employee well-being and the employee climate. She recently completed a leading-edge study with a major international resource company, which has become a benchmark for excellence in understanding the mental health and well-being profile of the workforce. This study achieved a record response rate, identified risk factors and vulnerable groups and enabled the company to direct resources to the appropriate priority areas.